Marketing

Penguin Motorsports is actively pursuing Primary and Associate Marketing Opportunities for the upcoming Lucas Oil CORR season.

Penguin Motorsports, is looking to become one of the most successful short course off-road racing teams in competition.

Each round of the 2004 CORR Pro series will be broadcast on Speed Channel three times, including prime time Saturday night.

The Speed Channel Network reaches approximately 60 million households. The 2002 CORR Lucas Oil Pro Series generated an average .4-.5 NCR and reached over 6.5 million viewers thanks to the expanded broadcast schedule. Each round of racing is tracked by Joyce Julius for optimum sponsorship investment return,
The combination of Chris Wilcox - driver and the rest of the crew make Penguin Motorsports the ideal marketing partner for your company.

For more information about Penguin Motorsports and Championship Off-Road Racing, please explore this website, check out the

Introduction To Penguin Motorsports

The Penguin Motorsports professional off road racing team reaches millions of consumers who match the desired demographics of your company. The following proposal outlines key strategies to help your company increase business as well as add value to key customers and employees lives.

The program addresses many unique experiences not available elsewhere designed to help drive and motivate customers as well as employees.
Defining Motorsports Sponsorship

With direct access to spectators and millions of television households per year of the most brand loyal fans in any sport, motorsports sponsorship is helping companies build successful brands. In addition to building consumer awareness and loyalty, motorsports sponsorship is also driving business results through unique and exclusive corporate entertainment, business to business initiatives, and internal programs used for recruiting and incentives.

In order to maximize a sponsorship investment, a company must associate themselves with a property that shares their values and understands their objectives. Penguin Motorsports is an established leader in the off-road racing world, both on and off the track. We strive to operate with focus and accountability and a track record of innovation. We build long term partnerships with our sponsors through open and honest communication and learning more about their business objectives.

Traditionally, sponsorships were used as a means to gain awareness and trial for a companies products by putting up a sign where people gathered and selling the products on-site. Today, companies across almost every industry use sponsorships as a core element of a larger integrated branding strategy.
There are many properties to associate a brand with, but motorsports has emerged as the frontrunner in corporate sponsorship investment. Corporations recognize that motorsports sponsorships deliver a brand loyal and growing fan base, and interactive medium to communicate with consumers, and the ability to do more than just associate a company with a property: motorsports sponsorship allows the company in essence to become the relevant property.
“The more an audience links a sponsor’s financial support of the property, the more likely audience members are to demonstrate their gratitude by purchasing the sponsors products or services.” IEG, vol20, no.21
“Sponsorship as opposed to measured media is the only marketing channel that customers invite into their lives. In fact, they pursue it.” Sports Business Journal, Vol. 54, 2000

Sponsorships can serve different organizations in different ways, including using the sponsorship to “activate” the brand. Activation can include everything from using the sponsorship as a recruiting tool to using it to generate measurable business results. Companies also use sponsorship as a means to deepen business relationships and as a marketing tool at retail.

Team Goals

Add value to key employee and customers lives.

Recruit new customers and sales through on-site and at-race promotions and TV Exposure.
Set up custom client entertainment at select events.
Display Truck at Daniel A Cotter Boys and Girls club Drivers recognition dinner.
Race to win! 2003 Championship in PRO 2.
Team Budget - available on request.
Primary Investment Levels
Primary packages can include partial of full season truck camera,
Primary Packages include full color co-ordination of team, including Race Truck, Semi, Driver suits and team apparel and media guides.
Primary packages can include 2 driver/truck appearances (within 1000 miles of home base).
Associate Investment Levels
Associate packages start will be customized to your needs.
Associate packages include secondary signage visible to TV and Photographers.
The also include logo placement in view of in truck camera (if primary sponsorship is sold).
Logo placement on all vehicles and promos.
Full team access at all events and shop.
Product Investment Levels
Product or like kind packages that will add value to team and extend to associate levels.
This package is only valid if the team can utilize the product or service.
These packages are very basic starting points for initial discussions to proceed and will be customized to suit your company requirements.